Privacy policy

Last updated 01st January 2012.

Please read this Privacy Policy carefully as the terms may have changed since your last visit to this website.

By using this website and/or registering with (“Eloise Lingerie”), you are accepting and consenting to the practices described in this Privacy Policy.

Your privacy and security is important to us. This statement sets out Eloise Lingerie’s data protection policy for the information that you provide to us when using this website (the “website”).

Our Privacy Policy describes the ways we collect your personal information and governs how we will deal with it. We aim to ensure that any personal information we obtain and use will always be held, used and transmitted in compliance with UK data protection rules. Eloise Lingerie is owned and operated by Eloise Lingerie Ltd and we have registered with the UK Information Commissioner. Our registration number is Z2099892. If you have questions or concerns about our Privacy Policy, please contact us.

Where this Privacy Policy contains hyperlinks to other pages on our website, we recommend you click on those links as they may contain additional important details about our Privacy Policy.

The website may contain links to third parties’ websites. Eloise Lingerie assumes no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.

This Privacy Policy applies from 01st January 2012 for all use of the website after this date. Eloise Lingerie may occasionally amend this Privacy Policy to reflect regulatory requirements and changes in our information collection and disclosure practices. Any new policy will automatically be effective when it is published on the website. You should therefore return here regularly to view our most up to date Privacy Policy. We also advise you to print a copy for your records.

Opting in and Opting Out

Please click here for information on how to opt in or opt out of the various uses of your personal information. You may opt out at any time even if you have previously given your consent, although it will take a short while for the changes in your preferences to become effective.

Access to your Personal Information

You can see any personal information processed by us. The best way of seeing this is to log on to your account by using the ‘Login’ link at the top of the screen. You can see your basic details, and correct or update them there at any time to suit you. We also want to give you the opportunity to identify any inaccuracies in any other information we hold about you. Where possible, if Eloise Lingerie is informed of the inaccuracy of any personal information, we will make appropriate corrections. You can ask to see, update or amend any information we hold on you by contacting us.

Solving Problems

If you have any concerns, please email Eloise Lingerie Customer Service or call us between 9am and 5pm GMT. If your dispute is not addressed to your satisfaction, please email the Chief Executive Officer (

1. Information We Collect About You

The information we collect from you depends on what activities you are carrying out on our website, whether you are logged in or not and whether you are making a purchase. We may collect:

  • contact information, such as name, address and telephone number,
  • online contact information, such as your email address,
  • other personal information such as your size if you are buying something from us,
  • navigation and click-stream data, the time of accessing the website, duration of your visit, products you viewed or searched for, items in your basket, at which stage you abandoned your basket,
  • information from cookies or web beacons.

2. How We Collect Your Personal Information

Eloise Lingerie obtains information from you in three ways:

  • either by you typing your personal details in,
  • by the automatic collection of information about you as you use the website,
  • or from third parties.

A) Keying in your details

If you wish to place an order, we will ask you to key in your contact and financial information as you proceed through the stages of making a purchase in order to process and deliver your order. Similarly, if you request a brochure, we will ask you to enter your name and delivery details or if you wish to receive email alerts, we will ask you to provide your email address.

B) Automatic collection

Like most websites, our website uses cookies and web beacons to enhance your shopping experience. A cookie is a piece of data that our website automatically transfers to the hard drive of your PC or mobile device when your browser accesses our website.

You can find out more about this type of technology through your internet browser. For example:

  • If you use Internet Explorer click ‘Help’ on the toolbar then search on ‘Cookies’ in the box which appears
  • If you use Safari click ‘Safari’ then ‘Preferences’ then ‘Security’. You can then click ‘Help’ to learn more about cookies and the options your browser gives you.
  • If you use Mozilla Firefox you can find out more here.

You may refuse to accept cookies by changing the settings on your browser. However if you change the settings to refuse cookies, you may be unable to access certain parts of the site. Unless you have adjusted your browser settings so that the browser refuses cookies, our system will issue cookies when you log on to our site.

The system may also use web beacons which are similar but not identical to cookies in the way they operate. You can find out more about web beacons on Wikipedia here.

If you are only browsing our website and have not logged in, we will not ask you to key in any personal information, but certain information - including computer and connection information, browser type and version, operating system and platform details, the time of accessing the website - is automatically collected about you. The same information will be collected every time you access our website for purposes of completion and support of the activity you are carrying out, anonymous user analysis and research and development.

Third Party Cookies and Web Beacons

We occasionally carry out market research and business development, which a third party assists with, during which they may send a cookie or web beacon. Some of our affiliate organizations may also do that so that they can track your purchasing and browsing behavior on our website.

C) Information from third parties

Eloise Lingerie may also obtain information about you directly from third parties, such as new delivery address details from our carriers. We will use this information to update our delivery records and account information. We may also obtain details of your credit history from credit reference agencies, which we use to prevent and detect fraud.

3. How We Identify You

As we explained above, every time your web browser accesses our website, we automatically receive and store certain information about you, by placing a cookie on your computer.

Two types of cookies are used on our website

1. Session cookies (which remain in the cookie file of your browser only so long as you are accessing the website) are used:

  • to allow you to carry information from one page of our website to another without having to re-enter information,
  • to allow you to maintain a shopping basket during each visit that you make to the site, and within registration or login mode, to allow you to access stored information.

2. Persistent cookies (which remain in the cookie file of your browser for a longer period and store some basic information) help us to identify if you have visited our website previously using the same computer, and if so enable our website to remember the personal information you provided, keep track of the number of visits that you make to our website, where you browse and what you have purchased, and offer you tailored content, even though you may not have logged on.


Similarly, if you have ever provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences, whether you are logged on or not. We will know whether you have ever requested a catalogue or receive email alerts and will be able to associate this with any other contact information you may have given us.

Logged on

If you log in, then in addition to the information above, we will be able to associate your log in with your billing addresses and delivery addresses.

4. What We Use Your Information For

The principal purposes for which we collect and store your personal information are to process your orders and deliver products, bill you, respond to your enquiries, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.

Marketing and business development purposes

Apart from using your personal information to process any orders you may place, if you provide Eloise Lingerie with an email address, it will automatically be entered into our regular email update service. From time to time, we may also contact you by post with information on special offers or events regarding our products or services or those of trusted third parties that we think you may be interested in. If you do not wish to receive updates or marketing information, please contact us.

If you do not object to receiving marketing material at the time the information was collected from you, but subsequently change your mind and no longer wish to receive this information, you can opt out.

Occasionally, Eloise Lingerie may contact you by telephone for the purposes of market research, marketing our products (and for telemarketing) where you have consented to us doing so. You are under no obligation to participate in the call.

In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.

Use of your information by third parties

Eloise Lingerie will not sell your personal information to third parties. However, on occasions we do share customer information with third parties as described below.

Eloise Lingerie is part of Eloise Lingerie Ltd. We may share your information with other brands within Eloise Lingerie Ltd.

By providing a residential address or email address to us, you are consenting to Eloise Lingerie disclosing these details to third party databases to which Eloise Lingerie House subscribes. If you have also given your details to at least one other entity which also subscribes to these databases, you may receive catalogues or other information about third party products or services.

Eloise Lingerie runs competitions from time to time on the website in conjunction with third parties, where we will ask you if you would like to be contacted by the third party sponsoring the prize about its products or services. If you expressly tell us that you want to receive this information, we will pass on your personal details.

Eloise Lingerie collates statistics about site traffic, sales and other commercial information, which we pass on to third parties to assist us in improving the services we provide to you. We also use demographic information to tailor the website to the interests of our customers, which we share with third parties, again on an aggregate basis only so that they can build up a better picture of our customer base and general consumer trends.

By making a purchase on the website, you consent to Eloise Lingerie sharing your personal information with third parties as is necessary to process your order, for example, to payment gateway and carriers. Those third parties may be in countries outside of the United Kingdom. For example if you are based in the UK and you ask us to deliver a gift in Italy we may need to transfer your details to a courier in Italy. You consent to that transfer of data. You also consent to us exchanging information with other companies in the interests of fraud detection and prevention and credit risk reduction or abuses of our website. In performing these checks, personal information provided by you may be disclosed to a credit reference agency, which may keep a record of that information. This is done only for identity verification purposes; no credit check is performed and it should not affect your credit rating. Eloise Lingerie may also pass your personal information to our couriers or other agents if they need to contact you to process or arrange delivery of your order.

Eloise Lingerie may disclose your personal information if necessary to comply with regulations or law or to assist with law enforcement, to enforce the terms under which you trade with Eloise Lingerie, or to protect our property and other rights.

In the unlikely event that Eloise Lingerie is sold, or some of its assets transferred to a third party, your personal information, as a valuable asset of the company, may also be transferred. However, use of your personal information will remain subject to this Privacy Policy. Similarly, your personal information may be passed on to a successor in interest in the event of a liquidation or administration of Eloise Lingerie. You hereby consent to those transfers occurring.

5. Security

As part of our policy to protect against the fraudulent use of credit cards, we carry out security checks on orders. These can take various forms, and may involve contacting you by telephone before your order is processed.

From time to time it may be necessary for us to ask you to provide a copy of a recent bank statement header for the card being used on your order. Please note that we are only interested in confirming information already provided on your order, i.e. the billing name and address and card issuer details, and do not need to see actual transactions, which can be covered up. If you have any concerns regarding security, please let us know. We hope you appreciate that these measures are a necessary precaution, undertaken in the interests of fraud prevention.


Occasionally our site is blocked by a firewall. If you are using a personal firewall stopping and restarting the firewall may fix the problem. If it is a corporate firewall you may wish to contact your organisation’s IT department.

Accounts and passwords

Your account contains your delivery and billing details, email preferences and a record of your orders. You will need your email address and password to see or edit your personal details. Where you have chosen a password, you are responsible for keeping this password confidential. Please do not to share your password with anyone. Sending information via the internet is never completely secure. Although we will do our very best to keep our IT systems as secure as possible, we cannot guarantee a breach in our systems will never happen.

If you are a new customer, you can create an account by going to the Register page.

If you can't remember your password, go to the Login page and click on 'Forgotten your password?'. On the next page, enter your email address and click 'Submit'. Your password will then be automatically emailed to you. For security reasons, our Customer Service team cannot see your password so are unable to confirm it for you.

Once you have completed your purchase and to ensure all confidential information is removed, we recommend that you close all browsers.